Yes, men are their customers too, but the main customer was, and still is, a woman. Otherwise, they wouldn't be struggling in terms of sales. Their narrative doesn't really work on younger generations of female consumers, even if it still works on men.

But it's true their quality was never good, it's just a mediocre lingerie chain that spends a lot of money to push their products. I wouldn't be surprised if they go out of business in the next years.